welcome to the

LA Crosse, WI

Big River Rally 2026

Dates Coming soon

• SECURE ON-SITE MOTORCYCLE PARKING •

About

About us

get to know Big River Rally

Get ready for Big River Rally! This event brings riders from all backgrounds together in La Crosse, Wisconsin, for an action-packed experience filled with thrilling rides, great company, and unbeatable entertainment. Whether you’re here for the scenic routes, live music, or camaraderie, there’s something for every rider to enjoy.

Featured & Suggested Rides

Get ready to ride through God’s Country and some of the most scenic landscapes of the entire Midwest. Pick your interest, duration, or join a featured destination ride… along the Mississippi, or to the birthplace of S&S Cycle to see some wicked cool vintage custom bikes! View the rides here.

Stunt Shows

Get ready for some badass stunts. Moto Motion Entertainment Stunt Shows performing both Friday and Saturday thanks to Rod’s Ride-On Powersports in La Crosse

Bike Show

Show off your bike at the Big River Rally. Enter your bike in one of three categories, with awards determined by People’s Choice Votes.

Live Music

LIVE on the GECU Main Stage • coming soon!

Vendors

Gear up with the latest accessories, apparel, and equipment from a wide array of motorcycle vendors. Discover unique finds and must-have items for every rider. Click Interested in joining us for the 2026 Rally, apply here!

Food Trucks

Can’t Go Wrong with BBQ Goodness with Sparky’s Spit, Down Home Cooking with Elsie’s plus Tasty Delicious Treats like Curds, Corndogs & More from McLaos! Oh, and it definitely wouldn’t be Wisconsin without world famous Oktoberfest Brats!!

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Questions? Email: info@bigriverrally.com

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