Big River Rally is an AWESOME weekend-long motorcycle-centric event. There is plenty to do – stunt shows, bike shows, GREAT music, vendors, awesome food, beer, and more. You should probably just come check it out.
BRR takes place at the Oktoberfest Grounds in La Crosse, WI on June 27th & 28th, 2025!
Tickets for 2025 are here! Click HERE to purchase!
Yes, you can..... but, in order to streamline the entry process, we do recommend getting them AHEAD of the event. You can get them at this link, it's super easy: https://tickets.aroundrivercity.com/events/big-river-rally-2025-6-27-2025
No, not on-site. HOWEVER, check out our Places To Stay page for some good spots in the area!
Everything OUTSIDE of the vendors will be cashless. Merch, beer, tickets bought on-site - all cashless. Vendors have the freedom to accept whatever forms of payment they prefer.
Great question - we've got a map for you! Check out parking options below.
Your ticket covers entry into the grounds for BOTH. DAYS. How awesome is that??
You do NOT need to print out your ticket - but you can if you'd like. We have scanners that can scan your phone or a printed ticket.
That's awesome - we can't wait to see it!! If you haven't already, you'll get an email from jean@bigriverrally.com with more information. Feel free to reach out to that email with questions as well!
Entry into the concerts are a ticketed event starting at 4:00pm, and it is a 21+ area only. Anyone under 21 is not allowed. However, the vendors, bike show, and stunt shows available during the day on Saturday, and your kids are more than welcome to attend those!
Bags are subject to a security search at entry gates. NO LARGE BACKPACKS, COOLERS, LAWN CHAIRS, OR FIREARMS OR WEAPONS OF ANY KIND ARE ALLOWED. End of story.
The Big River Rally is taking place at the Southside Oktoberfest Grounds, 1 Oktoberfest Strasse, La Crosse, WI 54601.
Bikes can park in the G.E.C.U. parking lot, in the designated parking lot behind Landmark By The Rivers, and/or on Front Street N wherever there is available side street parking.
Staff working the event will park in the Green lot, and there is Handicap parking right up front by the ticketing buildings.
There is additional parking for bikes and vehicles in downtown city parking ramps.*
*As of April 3, 2023 the downtown parking ramps are paid parking 6am-6pm Monday- Friday. $1/hour with an $8 daily max. Registration must be done after parking your vehicle at one of the convenient pay station kiosks located on the ground level of the ramps, or by downloading the ParkMobile Parking App. Weeknights and Weekends are free of charge. Learn more here.
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